Fifth Lesson – Understanding Google Analytics

Well, we have come to the final lesson in the Understanding
Google Analytics crash course. I sure hope you have enjoyed
your lessons and learned a lot about how Google Analytics,
how it works and how you can use it to your advantage.

In this last lesson we are going to go over some simple ways
that will help you get the most out of your Google Analytics
account.

As we have been discussing, the enormous amount of data and
statistics that Google Analytics generates and offers can be
overwhelming for even the most savvy marketers, webmasters
and business owners.

Most people who begin using GA have a specific objective
mind. While the obvious aim is to get more sales or to
generate more revenue, the specific metrics can vary among
greatly among users.

One thing that all GA users have in common is for the process
to be as simple, convenient and time saving as possible.
However, when it comes to exploring all of the data GA provides
it can be extremely time consuming and even confusing.

Now let’s go over some simple things that you can do to
get the most out of Google Analytics:

– First, determine your objectives and set the parameters
clearly. As I have mentioned before, GA will offer you data
about traffic, real time activity, new or returning users,
geographical locations of users and from where the traffic
is generated.

Now you may not require all of the data provided to know for
certain whether or not your website is getting enough traffic
or if your marketing strategies are paying off. You may only
need to know the amount of time viewers are spending on your
website, the number of viewers filling out a form or those who
are buying a product.

Likewise, you may need to find out the specific keywords that
are generating more traffic and not necessarily the source of
all traffic. To get such an outlook, you can use filters,
custom configuration or advanced segments of GA to get
exactly the details or data that you want to access.

– As we talked about in your last lesson, there are many
widgets and gadgets that can be used for GA. Some offer
better, more comprehensive analysis of reports and some
applications offer a more interactive summary of the analyses
provided by GA. So be sure to take advantage of the different
widgets and gadgets and using them can be very helpful.

– Setting up email reports or updates is very important,
especially if you want to be regularly updated with specific
reports. The email alerts can be configured to your own personal
preferences. For instance; daily, weekly or in frequencies that
you want and you have the option to merge different profiles
or accounts or keep them segregated.

When it comes to making the most of your GA account keeping
things simple is much more helpful than trying to figure out
everything that the extensive GA reports provide. Having a
clear objective of what type of results you are looking to
achieve will help you to get the best results possible.

As we close this final lesson I would like to thank you again
for joining me for this short course. I sincerely hope that
you have learned a lot about how Google Analytics works and
how you can use it to your advantage.

Please feel free to contact me if you have any questions
about how to set up and use Google Analytics effectively.

PS: Do not forget to check out our other “Tracking Lessons” too…

Until then, David Belton

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