You learn the ins and outs of using Google Analytics to monitor your website, track visitors and enhance it’s overall performance. In this first lesson let’s talk a little about what Google Analytics is and what it can do.
Google Analytics, also commonly referred to as GA, is one of the many services offered by the search engine giant Google. It is primarily a resource using which Internet marketers and webmasters or companies owning website’s can measure the performance of their sites using statistics.
The statistics record every activity to, on and from the website which helps the Internet marketers, webmasters or companies to know exactly how their website is performing.
Although Google Analytics is a tool predominantly purposed for Internet marketers, webmasters and bloggers also use this powerful resource and find it immensely helpful.
With GA the performance of a website is assessed in many ways, company would typically look at the end results which would be sales or lead generation eventually leading to more revenue through Internet marketing. However, the consequential factor of sales and lead generation are preceded by various stages and different kinds of activities on the website.
Google Analytics records the traffic to a website, the redirected or rerouted visitors from other sites, search
engines, directories, advertising platforms or even people accessing a website by directly entering the URL onto a browser.
The tool goes even further and records the amount of time a visitor spends on a website or on a given webpage within a website, the geographical location of the user or viewer, whether or not the user is eventually buying anything, signing up for a service or expressing interest in a product.
There are various ways Google Analytics tracks user activity on a website. Right from the advertisement links to referring through social networks, every source, route and access of a user is recorded. It records every data in real time and offers a quick real time snapshot for the Internet marketers or webmasters.
Marketers can access the analysis made by Google Analytics by using the dashboard of the application, where a summary of the assessment is displayed or they can view comprehensive reports based on different aspects of the website, such as; traffic, page views, visitor behavior etc. that detail everything extensively.
Google Analytics has multiple utilities. It can be used to gauge the popularity of a website, the ranking on search
engines, the performance in regards to sales and activity and to understand if the marketing practices of the company owning the website are effective.
Google Analytics is also useful to understand if the content on your webpage’s is impressive, if the ads posted on certain affiliate networks are getting results and conversions and every other aspect associated with a website performance resulting from Internet marketing strategies.
That’s it for today’s lesson. We have a lot to go over in the next few days if you want to learn how to effectively use Google Analytics to analyze the productivity of your own website, so make sure you look for your next lesson soon. We will be talking about setting up your Google analytics account.
If you have any questions or need any assistance please feel free to contact me at anytime using the contact information below. I will be happy to help.
PS: Do not forget to check out our other “Tracking Lessons” too…
Until then, David Belton