Fourth Lesson – Understanding Google Analytics

How are you today? Well, we’re winding down to the end of this
short course, but we still need to go over a few things so that
you can make the most out of your Google Analytics account.

Today we are going to jump right in and talk about using the
widgets and gadgets provided by Google Analytics to enhance your
overall results.

The Google Analytics dashboard usually offers all the necessary
reports you will need to keep track of your website’s activity.
With the custom and advanced options, you can also create
reports that meet your personal and business preferences.

However, you may wish to use a mobile application or a different
type of interface to view the reports generated by Google
Analytics.

For this, there are several widgets and gadgets which can be
used to access Google Analytics available directly from the
official website. Some of them are made by Google, but many
are not developed by the company, instead by third party,
independent developers who offer them to consumers.

Which means there are many to choose from, depending on what
you want to do. Some gadgets are specifically aimed at certain
phones or tablets. For instance, there are widgets that offer you
various types of info-graphic such as bar charts, comparison
graphs, heat maps and many forms of visualization.

You can get a Google Analytics gadget that runs on Mac OS or
mobile operating systems. These gadgets are typically created
keeping in mind the user interface and specifications of the
targeted phones, laptops, tablets or operating systems. Thus,
as a user you can get a perfect application to access you Google
Analytics account from anywhere.

However, widgets and gadgets are not solely for the purpose of
changing the outline, layout or design and the manner in which
you access the reports. They can also make the task simpler.

Widgets and gadgets can save enormous amounts of time.
For instance, you can get a gadget that pulls together reports
from various profiles or different accounts. This will bring
multiple reports from various website’s that you own within one
application and you don’t need to visit each independent account
or every profile to get the summaries of analysis.

Some widgets and gadgets even go beyond the extent to which
Google Analytics records data and offer analyses. Specific
applications can assess different reports and offer a systemic
analysis based on the data provided. There are widgets that
can display the statistics of Google Analytics on your website
or on a specific webpage.

With widgets and gadgets, using Google Analytics can become
powerful, time saving and extremely convenient to use.

I hope today’s lesson was helpful to you. Don’t forget to
keep an eye out for my next email. There will be some great
stuff in your last lesson.

PS: Do not forget to check out our other “Tracking Lessons” too…

Until then, David Belton

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