In today’s lesson we are going to talk about the different types of reports available inside your Google Analytics account.
This is the third lesson in the Understanding Google Analytics crash course. I hope you are enjoying your lessons so far and that you now have your Google Analytics account set up and ready to track.
As we discussed briefly in your other lessons, Google Analytics has numerous types of reports ranging across various parameters.
The types of reports Google Analytics can generate and display for you will depend on your preferences.
For instance, you can opt to display standard reports, custom reports or advanced reports.
You may recall that you were prompted to choose from standard, custom and advanced options when you were signing up for your Google Analytics account.
The standard Google Analytics reports are what the service typically offers. With custom and advanced options you can have any type of report generated from the data that the tool records.
The first and basic kind of reports you would get from Google Analytics will pertain to the activity on your website.
It will offer you a real time record of the traffic on your website which will include the active users or viewers of the site and the origin of the access.
The origins can be advertisements, social networks, emails, links posted on directories, search engine results or a direct feed which is a user directly entering your website address into the browser.
As you receive this real time analysis of traffic, Google Analytics keeps recording the data as well for your future reference.
From your dashboard you will have access to statistics, graphs and all of the details about the traffic in real time.
Google Analytics also records new traffic, returning traffic, conversions and the time for which viewers are staying on your website.
You will get to know precisely where, when and how a viewer has accessed your site, how long they have remained and if they took any action.
Providing you with a comprehensive analysis and reports on how the links are generating traffic, which webpage is triggering more traffic and which part of the website content is not being explored by the viewers.
With custom and advanced options, you can get any type of report you need to analyze different areas of your sites performance.
Google Analytics ecommerce section covers everything that you need to know about online sales, conversions and tracking of every user activity through the site.
The powerful dashboard offers you a glimpse into these reports, a kind of a snapshot and info-graphic of all current information available, with additional data stored in your Google Analytics account.
You can access this data anytime for any type of assessment needed.
You can also choose which type of reports you wish to have displayed on your dashboard.
Apart from offering all the data attained, Google Analytics has reports that can simply provide you with a summary of every activity, so that you don’t have to analyze the entire database unless necessary.
That’s it for today’s lesson.
In your next lesson we will be talking about using Google Analytics widgets and gadgets to enhance your overall results using Google Analytics.
Don’t forget, if you have questions or need any assistance please feel free to contact me. I’ll be glad to help.
PS: Do not forget to check out our other “Tracking Your Visitor Lessons” too…
Until then, David Belton