Today we are going to jump right in and talk about using the widgets and gadgets provided by Google Analytics to enhance your overall results.
We’re winding down to the end of this short course, but we still need to go over a few things so that you can make the most out of your Google Analytics account.
The Google Analytics dashboard usually offers all the necessary reports you will need to keep track of your website’s activity. With the custom and advanced options, you can also create reports that meet your personal and business preferences.
However, you may wish to use a mobile application or a different type of interface to view the reports generated by Google Analytics.
For this, there are several widgets and gadgets which can be used to access Google Analytics available directly from the official website.
Some of them are made by Google, but many are not developed by the company, instead by third party, independent developers who offer them to consumers.
Which means there are many to choose from, depending on what you want to do.
Some gadgets are specifically aimed at certain phones or tablets.
For instance, there are widgets that offer you various types of info-graphic such as bar charts, comparison graphs, heat maps and many forms of visualization.
You can get a Google Analytics gadget that runs on Mac OS or mobile operating systems.
These gadgets are typically created keeping in mind the user interface and specifications of the targeted phones, laptops, tablets or operating systems.
Thus, as a user you can get a perfect application to access you Google Analytics account from anywhere.
However, widgets and gadgets are not solely for the purpose of changing the outline, layout or design and the manner in which you access the reports. They can also make the task simpler.
Widgets and gadgets can save enormous amounts of time.
For instance, you can get a gadget that pulls together reports from various profiles or different accounts.
This will bring multiple reports from various website’s that you own within one application and you don’t need to visit each independent account or every profile to get the summaries of analysis.
Some widgets and gadgets even go beyond the extent to which Google Analytics records data and offer analyses.
Specific applications can assess different reports and offer a systemic analysis based on the data provided. There are widgets that can display the statistics of Google Analytics on your website or on a specific webpage.
With widgets and gadgets, using Google Analytics can become powerful, time saving and extremely convenient to use.
I hope today’s lesson was helpful to you. Don’t forget to keep an eye out for my final lesson #5.
There will be some great stuff in your last lesson.
PS: Do not forget to check out our other “Tracking Your Visitor Lessons” too…
Until then, David Belton