If you do not tracking your visitors your business profits will suffer (if you have any! – Ouch!! ), your ad costs will be unknown and you may never know why someone did or did not buy … where they came from and so on!?
Without critical tracking data you are just “shooting in the dark” … however if you track your visitors correctly you will always know what is or is not working and know where to focus your marketing , website updates, ad copy changes and so on…
Welcome to the first lesson of the Tracking Your Business for Success Crash Course. You can read several lessons that will help you learn how to track your business activities so that you can make it more successful.
In this first lesson, we are going to go over some of the reasons why tracking your business activities using analytic tools is essential to your success. At the end of this lesson I will also be providing you with a list of tools you can use to track your own business.
Studying the metrics of what you do is a very important part of having a successful business. Because without looking at the numbers you really can’t know exactly what is working and what isn’t. Of course, you can make assumptions, but it’s better to use facts to help ensure that your time and money aren’t being wasted.
Fact: If you can’t measure it doesn’t exist
When you set goals, they should be something that can be expressed in numbers. Things like clicks, page views, sign-ups, and sales. Using analytic tools will help you collect valuable data about your business.
Now let’s go over some of the things tracking can do for your business:
– Get to know your visitors
When you started your business you probably had a pretty good idea of who your audience would be. Chances are you created marketing materials based on your ideal audience and it worked. But, can it work better? Once you learn how to dig deep into your audience’s demographics (especially the people who’ve converted), you’ll know exactly how you can tweak your marketing campaigns to improve your results.
– Know what content is working
When you set up analytics you can see what blog posts, articles, and other content is getting more traction. You can see views, comments, and more, which can help you judge better what type of content you need to create more of.
– Understand your traffic
Using the data, you collect, you can find out who is sending the most traffic (converted traffic) to your website. This is useful because if it’s coming from one person (like an affiliate) or one website, you can give them some extra attention to encourage more of the same.
– Study your competition
Nothing is more important aside from your visitors than your competition. You can learn a lot from your competition when you can get to know everything they are doing including the keywords they use, the prices they charge for their products, and even their conversion rates it will help you stay ahead.
– Discover what works for your audience
When you study your numbers, you can find out if the ideas you have will work or not. Some will, some won’t. You can find out what works, optimize it and do more of it by looking at the data.
– Drop things that don’t work
When you know your numbers, you can drop projects that aren’t working and focus on the ones that are. It’s not like the past when you spent your money on a campaign and then had to let things run their course and watch your money go down the drain when they didn’t work.
Running your business by the numbers can really help you take control of the growth in ways that you may not have considered. It’s very important to learn about metrics, goal setting, and how to determine correlation, because not everything is not always as it seems when it comes to the numbers.
Here is a list of different analytics tools you can try:
Chartbeat – https://chartbeat.com
This cloud-based software is a little different than some of the other products out there. This company realizes that clicks are only part of the story. With this software, you’ll know right away what content is working best on your website or blog.
Google Analytics – https://analytics.google.com
This is the original free analytics software which is definitely worth trying out. It offers so many features and benefits that it would be impossible to go over them all in this space. But, it would do your business good to learn it or hire a professional to help you with using the software.
KissMetrics – https://www.kissmetrics.com
The analytics you can get from KissMetrics will help you become more customer centric as you learn what makes your customers tick. You’ll be able to optimize pages through testing and more. If you want to keep happy clients, this is great software to try.
Adobe Analytics – http://www.adobe.com/marketing-cloud/web-analytics.html
With this service, you can gather deep insights in all your online activities, including mobile. Get to know each customer’s journey inside and out from A to Z with just a few clicks. You can conduct a 360-customer analysis, use predictive intelligence and more.
Piwik – https://piwik.org
This is an open-source analytics tool that anyone can use. You and only you can see the information. You can self-host it or you can use it in the cloud. You’re in full control of your tests and analytics.
Clicky – https://clicky.com
Almost a million websites use Clicky to monitor their web analytics in real time. If you want to know how your website is performing in a simple way, this software works wonders to help you make the right choices.
Woopra – https://www.woopra.com
You can use this software to track anonymous website and mobile app users even before they identify themselves and then after too. If you really want to get a good understanding of your customers and their buying cycle, try this software.
HubSpot Analytics – https://www.hubspot.com/products/marketing/analytics
HubSpot offers an enormous amount for website owners and business owners in terms of analytics. The reports offer sales and marketing data in one spot for easier understanding.
Which software you choose to use will depend on your objectives and on your willingness to learn how to use it. You should also keep in mind that many websites like Facebook, Twitter, YouTube and Pinterest also have built in analytics that you can use to track everything from likes and shares to clicks and conversions.
That’s it for today’s lesson. We have a lot to go over in the next few days, so make sure you look for your next lesson soon. We will be talking about how to use tracking analytics to plan where your business is going.
David Belton, Owner Perfectraffic.com
This concludes part 1 of 5.
P.S I want to thank you again for reading this blog. If you have questions or need assistance, please feel free to contact me. I will be happy to help!