Its David, with your third lesson in the
Understanding Google Analytics crash course. I hope you are
enjoying your lessons so far and that you now have your
Google Analytics account set up and ready to track.
In today’s lesson we are going to talk about the different
types of reports available inside your Google Analytics
As we discussed briefly in your other lessons, Google Analytics
has numerous types of reports ranging across various parameters.
The types of reports Google Analytics can generate and display
for you will depend on your preferences. For instance, you can
opt to display standard reports, custom reports or advanced
You may recall that you were prompted to choose from standard,
custom and advanced options when you were signing up for your
Google Analytics account.
The standard Google Analytics reports are what the service
typically offers. With custom and advanced options you can have
any type of report generated from the data that the tool
The first and basic kind of reports you would get from Google
Analytics will pertain to the activity on your website. It will
offer you a real time record of the traffic on your website
which will include the active users or viewers of the site and
the origin of the access.
The origins can be advertisements, social networks, emails,
links posted on directories, search engine results or a direct
feed which is a user directly entering your website address
into the browser.
As you receive this real time analysis of traffic, Google
Analytics keeps recording the data as well for your future
reference. From your dashboard you will have access to
statistics, graphs and all of the details about the traffic
in real time.
Google Analytics also records new traffic, returning traffic,
conversions and the time for which viewers are staying on your
website. You will get to know precisely where, when and how a
viewer has accessed your site, how long they have remained
and if they took any action.
Providing you with a comprehensive analysis and reports on
how the links are generating traffic, which webpage is
triggering more traffic and which part of the website content
is not being explored by the viewers.
With custom and advanced options, you can get any type of
report you need to analyze different areas of your sites
Google Analytics ecommerce section covers everything that you
need to know about online sales, conversions and tracking of
every user activity through the site.
The powerful dashboard offers you a glimpse into these reports,
a kind of a snapshot and info-graphic of all current information
available, with additional data stored in your Google Analytics
account. You can access this data anytime for any type of
You can also choose which type of reports you wish to have
displayed on your dashboard. Apart from offering all the data
attained, Google Analytics has reports that can simply provide
you with a summary of every activity, so that you don’t have to
analyze the entire database unless necessary.
That’s it for today’s lesson. In your next lesson we will be
talking about using Google Analytics widgets and gadgets to
enhance your overall results.
Don’t forget, if you have questions or need any assistance
please feel free to contact me. I’ll be glad to help.
PS: Do not forget to check out our other “Tracking Lessons” too…
Until then, David Belton