Website Statistics: An analysis of website traffic may be difficult but they will prove to be extremely valuable to you. But before you start your analysis of “website statistics”, you first have to understand how to interpret the data being presented.
Many web hosting companies can give you basic web traffic information that you have to understand and make use of – however, this is mostly useless unless you have on-site visitor tracking / on-site Website Statistics.
But then, the data you are getting from your host company can appear too hard to handle if you do not understand how to apply it to your particular business and website.
These website statistics (“host provided”) are probably the most precise assessment of how your website is thriving from incoming visitors only – a useful metric but very limited in scope.
Thinking that your website is performing well just by looking at your traffic is the most common misconception any website owner can make especially if you are using the “host provided”tracking/website statistics traffic data.
What you need to understand is how your visitors are doing once they visited your site and are ON YOUR WEBSITE.
This is how you can accurately distinguish if your site is effective or not – this article will give you a small primer on how to look at your website statistics through on-site metrics website tracking/visitor tracking.
Please check out more comprehensive lessons on “on-site visitor tracking” and “visitor tracking” located at the end of this article too.
Differentiate hits from quality website traffic:
“Hits” VS “Unique Visits” :
This is basically the number of requests taken in by the server.
If you think that a hit is equaled to the number of visitors per page, then you are thinking wrong – hits reflect the number of FILES requested – this can be a page, graphics, CSS, video, images – in fact, the average “page” has 30-100 hits.
These hits are not really effective tools for analyzing website traffic.
Your interpretation would be more accurate once you see the number of visitors that are coming in your website – this is expressed as “unique visitors”.
On the same note-> Your analysis will be more precise once you have achieved a great number of website traffic.
But if you are not getting large numbers of website visitors, the more your analysis will be misinterpreted because you do not have enough “stats” to get a good “baseline” of what is really happening on your website.
The purpose of website statistics and website traffic analysis:
The main purpose of the statistics is to work out how well or how badly your site is working for your visitors.
An ideal way of trying of knowing is to find out the time your visitor spends on your site.
If they stayed for an only a short period of time, assume that there is a problem there somewhere.
Now your goal is to find out what that problem is.
You have to know why your visitors did not stay long to check out your site.
What made them left hastily?
Keywords / Category -> This is one thing to be considered:
Maybe the keywords that you have used in the search engines are getting you not the targeted visitors that you wanted or the targeted traffic you are getting is not the correct category or niche.
Keywords are important aspects in bringing quality visitors to your site who are prepared to get or buy what you have to offer; likewise, the category or niche for targeted traffic too can have the same positive or negative effect.
Close analysis of the keywords/category your visitors are using to find your site will give you a vital understanding of your visitor’s needs and motivations.
Tracking every keyword, campaign or incoming traffic with these metrics too is critical when it comes to website statistics and analytics – it is in fact mission critical.
… Or it may be what is in your site:
Maybe what the visitors have seen have turned them off so fast they choose to leave.
This could be the graphics, fonts or any other visible aspects that you have used in your site.
Try to get to the bottom of this problem:
When you have pinpointed what it is, work out a solution so that the same problem will not be encountered again.
You can test your new findings and see if they have resulted in well-using website statistics after changes are made.
Are your visitors staying for some time now?
This is where website statistics analytics will help you the most.
Sometimes, you believe that you have a page that is doing well. But you noticed that your visitors do not find it so…
You can try and make change(s) to that page:
- Links: Make them more visible and more catching so your visitors have more tendency to click on that.
- Add Content Links : Make your website more “sticky” – the longer a visitor stays ; the better the chances for a conversion.
- Add Related Content: Add content related to the product / service you are selling.
You could also make an improvement on your page(s):
- Remove clutter – Visitors do not want to feel claustrophobic.
- Make your page(s) more accessible for them – faster loading, optimized for multiple resolutions.
- Add pics or videos – this increases engagement and time they stay.
When you notice that your visitors are staying more on the page that you do not give much focus about, you may consider checking that page out and moving all your major products and services on that specific page AND/OR making further improvements to that page – it’s content, overall look, links to other content etc etc.
As you have noticed, website statistics analysis/visitor tracking can give out essential information about how well or how poor your site is performing.
This is a crucial factor that any online business will not do without if they want to maintain the effectiveness of their site and to maximize conversions while lowering costs too.
This is a very short introduction to “visitor tracking” and “website traffic analysis and website statistics” …
For more details in the critical task of visitor tracking/website traffic analytics and website statistics please see: