When you first start out setting up an internet business, you will find many people talking about how they are using WordPress as their preferred content management system to set up a website.
In case you may be tempted to buck the trend and try something other than WordPress, let’s look at a few of the advantages it offers, and why it’s right for you and your online business. Your website is really your online shop window so the system you use is important.
As the internet has developed many more people are taking advantage of its existence to leverage it as a means of earning a living. This means that many more people are putting up websites.
The vast majority of them are not trained in website design and technology and are still able to install a website themselves with very little technical knowledge. The reason why they can do this is because of the ease with which virtually anyone can install a WordPress website. If you can point and click a computer mouse, then you can put up a site using WordPress.
When I first came to work online, my training was in bookkeeping and accounts and yet I have been able to very quickly and easily learn how to use WordPress and put my own sites online. As with any new skill, there is a learning curve but not a huge one. Once installed the platform has many features which mean you can very easily change the site to look the way you want it to by installing plugins and using different themes. A site set up using this platform is both easy to install and easy to customise.
When you are an online business owner, your main aim is to create an income for yourself. To achieve that you really want to be out marketing your business and not spending time finding out how to do the coding in order to change the look and feel of your site. Moreover, because of the ease of use of this content management platform, you will be able to control your site, and therefore your business yourself. With a more complicated website system, you’ll find yourself constantly having to rely on a webmaster to get things done. That will translate into a greater cost and delays too.
IMPORTANT: Another advantage of this content management system is that it was designed to be attractive to search engines.
When you add a piece of content to your site, the search engines are automatically alerted and come over to take a look.
As your site is more search engine optimised, it means that when you use keywords correctly in your content, you will enjoy greater chances of receiving organic traffic to your site.
The visitors that see your site from this organic traffic, are therefore more targeted and will more likely be interested in what you have on your website.
So, there you have three major advantages in using WordPress when building your internet business.
After all, the big brand names use it too.
STAT: Over 20 MILLION websites currently run on the wordpress platform… including this site you are on right now – Perfectraffic.com